Industry · FMCG

Virtual CFOs for FMCG — when the cash conversion cycle is the business.

Working capital, SKU profitability, trade-promotion ROI, and channel-specific P&Ls.

Fast-moving consumer goods is a working-capital business pretending to be a margin business. Volume is high, margin is thin, and the cash-conversion cycle is what keeps you alive between supplier payment and retailer payment. We build the FP&A discipline, the supply-chain visibility, and the steering layer that lets you grow without strangling your cash.

Where it hurts

The fmcg pains we step into.

  • Working capital management

    The number-one FMCG killer is paying suppliers and waiting for retailers. We build the 13-week cash forecast and the inventory-days dashboard so you can see the squeeze coming.

  • SKU profitability analysis

    The hero SKU isn't always the most profitable one. We rebuild your unit economics down to the SKU + channel level so the killers are obvious.

  • Trade-promotion ROI

    Was that promo profitable? Most FMCG businesses can't say. We instrument the trade-spend so the next negotiation has receipts.

  • Channel-specific P&L (retailer, e-comm, distributor)

    The same product earns very different margins across channels. A unified channel P&L tells you which channel is paying for which.

Most-relevant seats

The right people for fmcg.

Ready to put a specialist on your fmcg team?

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