Industry · Health & Fitness

Virtual CFOs for studios and clinics — practitioner pay, multi-location margins, membership LTV.

Subscription-revenue economics for studios, clinics, and multi-location operators that grew faster than their bookkeeping.

Studio owners and clinic operators are domain experts first and finance people second. Membership and class-pack revenue look like SaaS, but the cost line is rent + practitioners + equipment, not servers. We bring a Bookkeeper or Controller for the daily rigour and an FP&A specialist for the membership analytics that drive every pricing and retention decision.

Where it hurts

The health & fitness pains we step into.

  • Membership churn and LTV analytics

    If you don't know what a member is worth and what causes them to leave, you're guessing at the price and the marketing budget. We build the cohort view that ends the guessing.

  • Multi-location P&L

    Each studio or clinic is its own P&L. We make sure the central overhead is allocated fairly and that the head office can see which sites are subsidising which.

  • Practitioner contractor vs. employee accounting

    The contractor-versus-employee question has tax, IFRS, and labour-law consequences. We help you set the structure once and document it cleanly.

  • Cash-flow timing against rent and equipment leases

    Rent runs monthly. Equipment leases run quarterly. Memberships run all over the place. A 13-week cash forecast keeps the rent paid without the panic.

Most-relevant seats

The right people for health & fitness.

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